As an experienced new gTLD consultant, we begin each engagement by building a solid strategic base — defining your funding strategy, outlining a draft business model, and listing required documents for the ICANN new gTLD application. At this early phase, our new gTLD consultancy assesses your concept’s alignment with ICANN guidelines, ensuring your vision is viable and primed for long-term success.

Once ICANN releases the updated Applicant Guidebook (AGB), our new gTLD consultancy starts crafting your application in full — including evaluation responses, business model refinement, financials, and documentation. As seasoned ICANN consultants, we also mitigate risks like objections, string similarity, or contention.

Simultaneously, we help identify the right Registry Service Provider (RSP), escrow agent, and abuse-handling partners — ensuring you’re fully prepared to apply for a new gTLD with confidence.

When ICANN opens the application window, our new gTLD consultants manage the full submission process for you. We upload all supporting materials, ensure full alignment with ICANN’s policies and tech standards, and guarantee your new gTLD application is submitted accurately, on time, and in complete compliance.

After ICANN publishes the official applicant list, our new gTLD consultancy assesses whether your TLD is part of a contention set — where another applicant has applied for the same or a confusingly similar string. If so, our ICANN consultants help you develop an auction strategy or consider community-based resolution options.

We also support your preparation for ICANN’s priority draw, where attending the Los Angeles event may be necessary to determine your application’s processing order.

During ICANN’s public comment phase, applications may face scrutiny from governments, watchdog groups, or the public. If objections or GAC advice arise, our new gTLD consultants manage all response drafting and filing. As a trusted ICANN consultancy, we ensure your application stays compliant, defensible, and firmly on track during this pivotal stage.

We manage all follow-up communication with ICANN, including evaluator questions. After approval, our new gTLD consultants guide you seamlessly into the post-application phase.